Скрипт Brainlabs AdWords удалить ограничение firstpagemaxbid
Может ли какое-то тело помочь мне изменить этот скрипт? Целью скрипта является изменение ставок для ключевых слов на основе средней позиции. Одно из предположений сценария заключается в том, что он устанавливает ставку для первой страницы для ключевого слова, но не позволяет ставке опуститься ниже ставки первой страницы, даже если позиция слишком высока.
Есть ли способ снять это ограничение? поэтому, если рассчитанная новая цена за клик ниже, чем ставка для первой страницы, то это позволяет новой цене за клик быть ниже ставки для первой страницы.
/**
*
* Average Position Bidding Tool
*
* This script changes keyword bids so that they target specified positions,
* based on recent performance.
*
* Version: 1.5
* Updated 2015-09-28 to correct for report column name changes
* Updated 2016-02-05 to correct label reading, add extra checks and
* be able to adjust maximum bid increases and decreases separately
* Updated 2016-08-30 to correct label reading from reports
* Updated 2016-09-14 to update keywords in batches
* Updated 2016-10-26 to avoid DriveApp bug
* Google AdWords Script maintained on brainlabsdigital.com
*
**/
// Options
var maxBid = 14.50;
// Bids will not be increased past this maximum.
var minBid = 3.0;
// Bids will not be decreased below this minimum.
var firstPageMaxBid = 10.00;
// The script avoids reducing a keyword's bid below its first page bid estimate. If you think
// Google's first page bid estimates are too high then use this to overrule them.
var dataFile = "AveragePositionData.txt";
// This name is used to create a file in your Google Drive to store today's performance so far,
// for reference the next time the script is run.
var useFirstPageBidsOnKeywordsWithNoImpressions = true;
// If this is true, then if a keyword has had no impressions since the last time the script was run
// its bid will be increased to the first page bid estimate (or the firsPageMaxBid if that is smaller).
// If this is false, keywords with no recent impressions will be left alone.
//~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~//
// Advanced Options
var bidIncreaseProportion = 0.20;
var bidDecreaseProportion = 0.25;
var targetPositionTolerance = 0.3;
//~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~//
function main() {
var fieldJoin = ",";
var lineJoin = "$";
var idJoin = "#";
//~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~//
/*var files = DriveApp.getFilesByName(dataFile);
if (!files.hasNext()) {
var file = DriveApp.createFile(dataFile,"\n");
Logger.log("File '" + dataFile + "' has been created.");
} else {
var file = files.next();
if (files.hasNext()) {
Logger.log("Error - more than one file named '" + dataFile + "'");
return;
}
Logger.log("File '" + dataFile + "' has been read.");
}*/
//~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~//
// Get the current date/time
var currentTime = new Date(Utilities.formatDate(new Date(), AdWordsApp.currentAccount().getTimeZone(), "MMM dd,yyyy HH:mm:ss"));
var days = ['Sunday', 'Monday', 'Tuesday', 'Wednesday', 'Thursday', 'Friday', 'Saturday'];
var hourOfDay = currentTime.getHours();
var dayOfWeek = days[currentTime.getDay()]; //Added on 9/21/2015
// Prevent adjustments if not in between 8am and 11pm and Diffrent running time by date - Added on 9/21/2015 (important allows to set time based on day)
switch (dayOfWeek) {
case 'Monday':
case 'Tuesday':
case 'Wednesday':
case 'Thursday':
case 'Friday':
if (hourOfDay < 8 || hourOfDay >= 21) {
Logger.log("Not the Right Time");
return;
}
break;
case 'Saturday':
case 'Sunday':
if (hourOfDay < 8 || hourOfDay >= 18) {
Logger.log("Not the Right Time");
return;
}
break;
}
Logger.log("Right Time");
//~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~//
var labelIds = [];
var labelIterator = AdWordsApp.labels()
.withCondition("KeywordsCount > 0")
.withCondition("LabelName CONTAINS_IGNORE_CASE 'Position '")
.get();
while (labelIterator.hasNext()) {
var label = labelIterator.next();
if (label.getName().substr(0,"position ".length).toLowerCase() == "position ") {
labelIds.push(label.getId());
}
}
if (labelIds.length == 0) {
Logger.log("No position labels found.");
return;
}
Logger.log(labelIds.length + " position labels have been found.");
//~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~//
var keywordData = {
//UniqueId1: {LastHour: {Impressions: , AveragePosition: }, ThisHour: {Impressions: , AveragePosition: },
//CpcBid: , FirstPageCpc: , MaxBid, MinBid, FirstPageMaxBid, PositionTarget: , CurrentAveragePosition:,
//Criteria: }
}
var ids = [];
var uniqueIds = [];
//~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~//
var report = AdWordsApp.report(
'SELECT Id, Criteria, AdGroupId, AdGroupName, CampaignName, Impressions, AveragePosition, CpcBid, FirstPageCpc, Labels, BiddingStrategyType ' +
'FROM KEYWORDS_PERFORMANCE_REPORT ' +
'WHERE Status = ENABLED AND AdGroupStatus = ENABLED AND CampaignStatus = ENABLED ' +
'AND LabelIds CONTAINS_ANY [' + labelIds.join(",") + '] ' +
'AND AdNetworkType2 = SEARCH ' +
'AND Device NOT_IN ["HIGH_END_MOBILE"] ' +
'DURING TODAY'
);
var rows = report.rows();
while(rows.hasNext()){
var row = rows.next();
if (row["BiddingStrategyType"] != "cpc") {
if (row["BiddingStrategyType"] == "Enhanced CPC"
|| row["BiddingStrategyType"] == "Target search page location"
|| row["BiddingStrategyType"] == "Target Outranking Share"
|| row["BiddingStrategyType"] == "None"
|| row["BiddingStrategyType"] == "unknown") {
Logger.log("Warning: keyword " + row["Criteria"] + "' in campaign '" + row["CampaignName"] +
"' uses '" + row["BiddingStrategyType"] + "' rather than manual CPC. This may overrule keyword bids and interfere with the script working.");
} else {
Logger.log("Warning: keyword " + row["Criteria"] + "' in campaign '" + row["CampaignName"] +
"' uses the bidding strategy '" + row["BiddingStrategyType"] + "' rather than manual CPC. This keyword will be skipped.");
continue;
}
}
var positionTarget = "";
if (row["Labels"].trim() == "--") {
continue;
}
var labels = JSON.parse(row["Labels"].toLowerCase()); // Labels are returned as a JSON formatted string
for (var i=0; i<labels.length; i++) {
if (labels[i].substr(0,"position ".length) == "position ") {
var positionTarget = parseFloat(labels[i].substr("position ".length-1).replace(/,/g,"."),10);
break;
}
}
if (positionTarget == "") {
continue;
}
if (integrityCheck(positionTarget) == -1) {
Logger.log("Invalid position target '" + positionTarget + "' for keyword '" + row["Criteria"] + "' in campaign '" + row["CampaignName"] + "'");
continue;
}
ids.push(parseFloat(row['Id'],10));
var uniqueId = row['AdGroupId'] + idJoin + row['Id'];
uniqueIds.push(uniqueId);
keywordData[uniqueId] = {};
keywordData[uniqueId]['Criteria'] = row['Criteria'];
keywordData[uniqueId]['ThisHour'] = {};
keywordData[uniqueId]['ThisHour']['Impressions'] = parseFloat(row['Impressions'].replace(/,/g,""),10);
keywordData[uniqueId]['ThisHour']['AveragePosition'] = parseFloat(row['AveragePosition'].replace(/,/g,""),10);
keywordData[uniqueId]['CpcBid'] = parseFloat(row['CpcBid'].replace(/,/g,""),10);
keywordData[uniqueId]['FirstPageCpc'] = parseFloat(row['FirstPageCpc'].replace(/,/g,""),10);
setPositionTargets(uniqueId, positionTarget);
}
Logger.log(uniqueIds.length + " labelled keywords found");
//~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~//
setBidChange();
setMinMaxBids();
//~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~//
/* var currentHour = parseInt(Utilities.formatDate(new Date(), AdWordsApp.currentAccount().getTimeZone(), "HH"), 10);
if (currentHour != 0) {
var data = file.getBlob().getDataAsString();
var data = data.split(lineJoin);
for(var i = 0; i < data.length; i++){
data[i] = data[i].split(fieldJoin);
var uniqueId = data[i][0];
if(keywordData.hasOwnProperty(uniqueId)){
keywordData[uniqueId]['LastHour'] = {};
keywordData[uniqueId]['LastHour']['Impressions'] = parseFloat(data[i][1],10);
keywordData[uniqueId]['LastHour']['AveragePosition'] = parseFloat(data[i][2],10);
}
}
}*/
//~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~//
findCurrentAveragePosition();
//~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~//
//Batch the keyword IDs, as the iterator can't take them all at once
var idBatches = [];
var batchSize = 5000;
for (var i=0; i<uniqueIds.length; i += batchSize) {
idBatches.push(uniqueIds.slice(i,i+batchSize));
}
Logger.log("Updating keywords");
// Update each batch
for (var i=0; i<idBatches.length; i++) {
try {
updateKeywords(idBatches[i]);
} catch (e) {
Logger.log("Error updating keywords: " + e);
Logger.log("Retrying after one minute.");
Utilities.sleep(60000);
updateKeywords(idBatches[i]);
}
}
//~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~//
// Logger.log("Writing file.");
// var content = resultsString();
// file.setContent(content);
Logger.log("Finished.");
//~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~//
//~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~//
//~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~//
// Functions
//~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~//
function integrityCheck(target){
var n = parseFloat(target, 10);
if(!isNaN(n) && n >= 1){
return n;
}
else{
return -1;
}
}
//~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~//
function setPositionTargets(uniqueId, target){
if(target !== -1){
keywordData[uniqueId]['HigherPositionTarget'] = Math.max(target-targetPositionTolerance, 1);
keywordData[uniqueId]['LowerPositionTarget'] = target+targetPositionTolerance;
}
else{
keywordData[uniqueId]['HigherPositionTarget'] = -1;
keywordData[uniqueId]['LowerPositionTarget'] = -1;
}
}
//~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~//
function bidChange(uniqueId){
var newBid = -1;
if(keywordData[uniqueId]['HigherPositionTarget'] === -1){
return newBid;
}
var cpcBid = keywordData[uniqueId]['CpcBid'];
var minBid = keywordData[uniqueId]['MinBid'];
var maxBid = keywordData[uniqueId]['MaxBid'];
if (isNaN(keywordData[uniqueId]['FirstPageCpc'])) {
Logger.log("Warning: first page CPC estimate is not a number for keyword '" + keywordData[uniqueId]['Criteria'] + "'. This keyword will be skipped");
return -1;
}
var firstPageBid = Math.min(keywordData[uniqueId]['FirstPageCpc'], keywordData[uniqueId]['FirstPageMaxBid'], maxBid);
var currentPosition = keywordData[uniqueId]['CurrentAveragePosition'];
var higherPositionTarget = keywordData[uniqueId]['HigherPositionTarget'];
var lowerPositionTarget = keywordData[uniqueId]['LowerPositionTarget'];
var bidIncrease = keywordData[uniqueId]['BidIncrease'];
var bidDecrease = keywordData[uniqueId]['BidDecrease'];
if((currentPosition > lowerPositionTarget) && (currentPosition !== 0)){
var linearBidModel = Math.min(2*bidIncrease,(2*bidIncrease/lowerPositionTarget)*(currentPosition-lowerPositionTarget));
var newBid = Math.min((cpcBid + linearBidModel), maxBid);
}
if((currentPosition < higherPositionTarget) && (currentPosition !== 0)) {
var linearBidModel = Math.min(2*bidDecrease,((-4)*bidDecrease/higherPositionTarget)*(currentPosition-higherPositionTarget));
var newBid = Math.max((cpcBid-linearBidModel),minBid);
if (cpcBid > firstPageBid) {
var newBid = Math.max(firstPageBid,newBid);
}
}
if((currentPosition === 0) && useFirstPageBidsOnKeywordsWithNoImpressions && (cpcBid < firstPageBid)){
var newBid = firstPageBid;
}
if (isNaN(newBid)) {
Logger.log("Warning: new bid is not a number for keyword '" + keywordData[uniqueId]['Criteria'] + "'. This keyword will be skipped");
return -1;
}
return newBid;
}
//~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~//
function findCurrentAveragePosition(){
for(var x in keywordData){
if(keywordData[x].hasOwnProperty('LastHour')){
keywordData[x]['CurrentAveragePosition'] = calculateAveragePosition(keywordData[x]);
} else {
keywordData[x]['CurrentAveragePosition'] = keywordData[x]['ThisHour']['AveragePosition'];
}
}
}
//~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~//
function calculateAveragePosition(keywordDataElement){
var lastHourImpressions = keywordDataElement['LastHour']['Impressions'];
var lastHourAveragePosition = keywordDataElement['LastHour']['AveragePosition'];
var thisHourImpressions = keywordDataElement['ThisHour']['Impressions'];
var thisHourAveragePosition = keywordDataElement['ThisHour']['AveragePosition'];
if(thisHourImpressions == lastHourImpressions){
return 0;
}
else{
var currentPosition = (thisHourImpressions*thisHourAveragePosition-lastHourImpressions*lastHourAveragePosition)/(thisHourImpressions-lastHourImpressions);
if (currentPosition < 1) {
return 0;
} else {
return currentPosition;
}
}
}
//~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~//
function keywordUniqueId(keyword){
var id = keyword.getId();
var idsIndex = ids.indexOf(id);
if(idsIndex === ids.lastIndexOf(id)){
return uniqueIds[idsIndex];
}
else{
var adGroupId = keyword.getAdGroup().getId();
return adGroupId + idJoin + id;
}
}
//~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~//
function setMinMaxBids(){
for(var x in keywordData){
keywordData[x]['MinBid'] = minBid;
keywordData[x]['MaxBid'] = maxBid;
keywordData[x]['FirstPageMaxBid'] = firstPageMaxBid;
}
}
//~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~//
function setBidChange(){
for(var x in keywordData){
keywordData[x]['BidIncrease'] = keywordData[x]['CpcBid'] * bidIncreaseProportion/2;
keywordData[x]['BidDecrease'] = keywordData[x]['CpcBid'] * bidDecreaseProportion/2;
}
}
//~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~//
function updateKeywords(idBatch) {
var keywordIterator = AdWordsApp.keywords()
.withIds(idBatch.map(function(str){return str.split(idJoin);}))
.get();
while(keywordIterator.hasNext()){
var keyword = keywordIterator.next();
var uniqueId = keywordUniqueId(keyword);
var newBid = bidChange(uniqueId);
if(newBid !== -1){
keyword.setMaxCpc(newBid);
}
}
}
//~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~//
/*function resultsString(){
var results = [];
for(var uniqueId in keywordData){
var resultsRow = [uniqueId, keywordData[uniqueId]['ThisHour']['Impressions'], keywordData[uniqueId]['ThisHour']['AveragePosition']];
results.push(resultsRow.join(fieldJoin));
}
return results.join(lineJoin);
}*/
//~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~//
}
1 ответ
Как я понимаю, скрипт увеличивает cpcBid, когда текущая средняя позиция слишком высока, и уменьшает его, когда позиция слишком низкая. Но когда ставка уменьшается, а предыдущая ставка больше, чем firstPageBid, новая ставка не будет уменьшаться ниже firstPageBid.
Удалить
if (cpcBid > firstPageBid) {
var newBid = Math.max(firstPageBid,newBid);
}
чтобы ваша новая ставка стала ниже, чем firstPageBid.